C&B Outdoor is a Mid-state Pennsylvania clothing brand with a mission to "Free your journey". This brand is a combination of style, comfort, and sustainability. The mountain represents freedom to reach new heights. The C stands for Cunningham and the B stands for Bates, the owners of the brand. I was hired as a freelancer for redesigning the logo as well as merch design.

The problem was the shape of the mountains in the original logo. The mountain looked more like sand dunes due to how smooth the edges are. In addition to the redesign of the mountain icon, I cleaned up the wordmark and added Outdoor.